Free UTM Campaign URL Builder
Build consistent campaign URLs with standard UTM parameters so analytics can attribute visits to the right source, channel, campaign, and creative. Keep the destination URL canonical and use a naming convention your team can maintain.
Tag your campaign links with the five standard UTM parameters so Google Analytics, Plausible, and PostHog can attribute traffic to the right source. Built for indie founders and builders distributing a launch across email, social, and ads. Values are URL-encoded automatically and merged cleanly with any existing query string. Nothing leaves your browser.
Enter a destination URL and at least one UTM value to build your link.
What are UTM parameters?
UTMs are query-string tags appended to a link. utm_source and utm_medium identify where the traffic comes from, utm_campaign groups a push, and utm_term/utm_content distinguish keywords and creative variants. Your last 20 links are saved in this browser only.
What are UTM parameters?
UTM parameters are query-string labels added to a campaign link so analytics tools can identify where a visit originated. Common parameters include source, medium, campaign, term, and content; they do not change the destination page itself.
Do UTM links hurt SEO?
Campaign parameters do not hurt SEO when the destination page declares its clean canonical URL and internal navigation uses that clean version. Avoid putting tracked URLs in sitemaps or using them as the canonical form of a page.
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